Reusable Packaging with Removeable Necklace Display Inserts

Product Booklet Pages

Point of Purchase Display

Store Point of Purchase Display

PRODUCT PACKAGING WITH REMOVABLE NECKLACE DISPLAY INSERTS 

PRODUCT BOOKLET

PRODUCT DISPLAY

Anthropologie appeals to the creative-minded woman who wants to forge her own trends. The brand offers opportunities for marketing strategy with these elegant and reusable product packaging gemstone necklaces. Each rigid box structure contains a uniquely designed gemstone necklace with a product booklet explaining the gemstone’s properties along with proper care instructions. The necklaces are displayed on a detailed tourmaline stone structure which adds a personalized and thoughtful look to Anthropologie’s store. Customers will have the option to remove the decorative insert behind the necklace after purchasing and reuse the packaging for additional storage or for a minimal table display. Customers will also have the option to purchase the four gemstones in a set or buy each necklace individually depending on their preference. This cost-effective marketing will result in more product sales.