INSTAGRAM PAGE

Lucy Lane is a new and trendy high fashion clothing brand that appeals to teenage girls. The Lucy Lane brand offers new opportunities for marketing strategy as it sells unique products for every season that contributes to its relevancy. The consistency of the logo and brand mark is very important for establishing brand familiarity. Lucy Lane differentiates from the redundant fashion styles of its competitors by offering a unique and individual presence. The consumer will become attracted to the product line and over time will gain brand familiarity as they visit the store regularly.

 

The key points that need to be communicated to the customer include the names on the lipgloss packaging which creates a personalized feeling. Staci and Abby’s lipgloss shades offer a specific product description which fa in line with Lucy Lane’s design vision. The imagery will attract the young target audience with the lip visuals on the packaging and the use of trending colors. Lucy Lane wants people to buy their products, tell their friends, and post on social media to bring attention to the growing brand.

PRODUCT PACKAGING

PRODUCT PACKAGING

INSTAGRAM PAGE

Lucy Lane is a new and trendy high fashion clothing brand that appeals to teenage girls. The Lucy Lane brand offers new opportunities for marketing strategy as it sells unique products for every season that contributes to its relevancy. The consistency of the logo and brand mark is very important for establishing brand familiarity. Lucy Lane differentiates from the redundant fashion styles of its competitors by offering a unique and individual presence. The consumer will become attracted to the product line and over time will gain brand familiarity as they visit the store regularly.

 

The key points that need to be communicated to the customer include the names on the lipgloss packaging which creates a personalized feeling. Staci and Abby’s lipgloss shades offer a specific product description which fa in line with Lucy Lane’s design vision. The imagery will attract the young target audience with the lip visuals on the packaging and the use of trending colors. Lucy Lane wants people to buy their products, tell their friends, and post on social media to bring attention to the growing brand.

Product Packaging

Product Packaging

Product Packaging